About Us

FOREVER HOOKED WATER SPORTS APPAREL

As a native Floridian, Pal Bennett and her husband Jim have spent a lifetime on and in the many waters that encompass the state of Florida.  From growing up water skiing, boating and fishing in the rivers with their parents to now with their own children.....taking them boating across the state, scalloping in the Gulf of Mexico, playing in the surf at Daytona Beach, deep sea fishing on the East and West coasts of Florida, lobstering in the The Keys, jet skiing the rivers and lakes of Florida and paddle boarding into natural springs......the possibilities of places to go and things to do on the water are endless.....especially here in the State of Florida.

Pal (as she is called for short) graduated from the Fashion Institute of Fort Lauderdale in 1988 with a degree in Fashion Merchandising and Marketing.  After 12 years in the industry it was time for a change.  About 5 years later she moved to Ocala, Florida and married a builder.  After helping her husband build a successful custom home building business - she found the desire to get back to her first love - being creative and felt the need to design a line of water sports apparel for the life that her and her husband were living almost every weekend out of the Florida sunshine year.

Thanks so much for visiting our online store. Our team is excited to provide you with an impeccable online shopping experience and remains available to assist at any time. If you have questions, comments or concerns about your order or the content found within this website, please feel free to contact us via telephone or email and one of our experienced team members will get back to you right away.  Again, thanks for visiting our store and we look forward to serving you in the future.